Search Engine Optimization

Everyone wants to rank well for web searches. With millions of sites competing for positioning with similar keywords, what can be done to ensure your site ranks as highly as possible? By developing an SEO strategy, you can increase the chances a search engine will rank your site well.

I offer the following Search Engine Optimization Services:

• Consulting
• Training

Consulting

Full services through every step of the SEO processes.

Training

For businesses with their own web development group, I can be hired to train your staff on best SEO practices.

ALL ABOUT SEO

How Do Search Engines Determine Rank?

Google, Yahoo, MSN and other search engines each have a unique combination of factors that they use to determine ranking. Only the companies themselves know exactly which "ingredients" go into their "secret sauce"; but we do know what the main ingredients are:

• Properly coded, high-quality content
• Links from popular sites with high-quality content

Of course, there also is a third way to rank well:

• Pay the Search Engines to list your site

So it could be described as the "3 C's"... Cash, Contacts, or Content.

Which Approach is Best?

The best strategies probably contain a mixture of all three, but if you don't want to pay search engines everytime someone clicks on your link (which usually ranges from hundreds to hundreds of thousands of dollars a month); don't have popular, high-quality websites linking to you; then your most succesful approach will probably be to focus on developing properly coded, high-quality content.

Is There a Quick Fix to Get a Site to Rank Higher?

Unfortunately, there is a common misunderstanding that SEO is something "done" to a site. While it's true that some changes in coding can make some improvement to a site's ranking, Search Engine Optimization is actually a methodical strategy.