Curriculum vitae

Robert J. Mealing

Communications, content and digital production

Oxford, UK  ·   Contact ·  LinkedIn

Profile


I help people understand things. I have taught photography, graphic design and English to students from around the world, designed the courses myself, and trained colleagues in new tools, including generative AI. Before teaching I worked on digital textbooks and online learning at McGraw-Hill Education, and managed website projects for brands such as Hitachi Home Electronics (US) and SKYY Vodka at a San Diego advertising agency. Since 2006 I have run a research website and forum on the history of the game of tarot, and I now research and build websites with AI tools integrated throughout the process.

Communications and content skills


Communications

Stakeholder and cross-cultural communication, copywriting, editorial management, internal and external messaging, media analysis.

Content production

Photography, graphic design, visual direction, print production, video editing (DaVinci Resolve), e-newsletters.

Digital

WordPress, HTML, CSS, SEO, website management, social media, hybrid and online learning resources.

Software

Adobe Creative Suite, Capture One, Figma, DaVinci Resolve, working knowledge of Canva; Microsoft Word (including styles) and Excel, Google and Apple suites.

AI

Claude (Claude.ai and Cowork) daily, Midjourney and Suno; researched generative AI early, trained teachers to use it in lessons, and worked with students on using it ethically for essays and exam preparation.

Professional experience


2025 – present

Design and Product Consultant

Vizaeo

  • Brand and product design for an answer engine optimisation platform that helps businesses improve how they are represented in AI-generated answers: the company identity, the first iteration of the website, elements of the application interface, and product design strategy.

2010 – 2025

Oxford Sixth Form College

Oxford

Taught across all fifteen years: EAL, Academic English and Study Skills (a course I designed) until 2016, then A-Level Photography for the following nine, with A-Level Graphic Communication added in 2022. The leadership roles below were held alongside that teaching.

Digital learning: set up and administered Google Classroom and the Google suite; when the college moved to Microsoft Teams at the start of the pandemic, ran staff training and taught in Teams daily afterwards.

2022 – 2025

Teacher of Graphic Communication and Photography, full time

  • Proposed the Graphic Communication A-Level, designed both two-year curricula (schemes of work with page-referenced reading, linked video tutorials, year planners, and glossaries translated into Chinese and Russian) and left the Senior Tutor role to teach full time.
  • Taught it alongside A-Level Photography: visual communication, technical camera skills and digital editing in Adobe Creative Suite.
  • Directed students’ creative output from brief to finished portfolio, and developed staff and student training on the ethical use of AI in creative work.

2019 – 2022

Senior Tutor

  • Main contact for up to 50 students a term and their families, guardians and overseas agents, adapting register across a wide range of stakeholders. Oversaw students’ progress through to university applications, including UCAS, and led the PSHE programme.

2016 – 2019

Programme Manager

  • Led academic management and quality assurance for the College’s short courses, including the Oxford Advanced Studies Programme and the Easter Revision Courses at Brasenose College. Recruited and trained 30+ external staff each year for programmes serving 200+ students.

2014 – 2016

Head of International Students

  • Led pastoral care and academic support for over eighty international students, coordinating between college staff, parents and overseas agents, and representing student needs at senior meetings.

2010 – 2014

Joint Course Director, Academic Preparation Programme

  • Co-directed curriculum development for the international Academic Preparation Programme, and hired and managed a team of EFL tutors across EAL, IELTS and Academic English.

2009 – 2010

Media Analyst

Prime Research, Oxford

  • Monitored, analysed and evaluated media performance in print publications for clients.

2006 – 2008

Web Development Consultant

Freelance, California

  • Web development, search optimisation, site redesign and copywriting for small businesses and private clients.

2003 – 2006

Web Project Manager

The Lambesis Agency, California

  • Managed all client web development for a leading advertising agency, with brands including Hitachi, SKYY Vodka, Campari and Hard Rock Hotel.
  • Worked with creative teams, developers and senior account management to deliver brand-aligned digital communications. Trained with Google in search optimisation and taught the team so the agency could do it in-house.

1995 – 2003

New Media Manager

McGraw-Hill Education, California

  • Managed the New Media department, a team of graphic artists and web programmers, at one of the world’s leading educational publishers.
  • Developed digital textbooks, interactive learning content and online portals, led the conversion of print titles to CD-ROM and then to web, and ran the company’s first web-based textbook trial.

1993 – 1995

Founder and Publisher

Blend Magazine, San Diego

  • Founded and published a lifestyle magazine, distribution 10,000 a month: editorial direction, advertising sales, graphic design, copywriting and print production.

Independent practice


2006 – present

Founder, Editor and Moderator

tarothistory.com

  • A scholarly website and forum on the history of the game of tarot, from fifteenth-century Italy onwards.
  • Specialism in comparative iconography, comparing and contrasting the imagery of different decks to judge dating, provenance and copying.
  • Two articles published in the newsletter of the Association for Tarot Studies (2004, 2006). Forum run on phpBB.

2026

Creator

cunningfolkcards.com

  • A 54-card deck based on the history of the English cunning folk, thoroughly researched, with citations provided for the content of each of the 54 subjects. I do this work with AI assistance from Claude, which helps me find sources, draft pages and revise them over many rounds.
  • I designed the research system, an Obsidian vault of 127 sources, connected to Claude Cowork. The site is WordPress, with custom code for animations and interactive content coded by Claude.

2026

Creator

spiritusloci.co.uk

  • An online work in writing and photography exploring personhood, memory and the spirit of place. Structured as a codex of attendant figures, the canonical hours, field fragments and a sung antiphon, it moves between English folk belief, monastic time and the material culture of devotion. Written, photographed and designed by me, with the generative tools used for code, some text, music and animation credited in the colophon.

2025 – present

Creator

spiritusloci.ai

  • AI-generated images, animation and music video, made in Midjourney and Suno and edited in DaVinci Resolve.

Education and qualifications


2010 – 2014

BA (Hons) Humanities, specialism in Religious Studies

Open University

2008 – 2010

Diploma in English Local History

University of Oxford, Department of Continuing Education

Diplomas

Diploma in Graphic Design · Diploma in Computer Graphics

The Advertising Arts College; Platt College

Certificates

CELTA · Level 4 Certificate in Mindfulness Teaching

British Study Centres; Mindfulness UK

Training

Level 2 Child Safeguarding · Level 1 Safer Hiring · Prevent Safeguarding Training

Robert J. Mealing · Oxford

Updated October 2026